Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
نویسندگان
چکیده
Vol. XLII (May 2005), 233–239 233 *Shibo Li is Assistant Professor of Marketing, Rutgers Business School—Newark and New Brunswick, Rutgers University (e-mail: [email protected]). Baohong Sun is Associate Professor of Marketing, Tepper School of Business, Carnegie Mellon University (e-mail: [email protected]). Ronald T. Wilcox is Associate Professor of Business Administration, Darden Graduate School of Business Administration, University of Virginia (e-mail: [email protected]). The authors thank Peter Boatwright, Ron Goettler, Frenkel ter Hofstede, Ajay Kalra, Puneet Manchanda, Charlotte Mason, Alan Montgomery, and Kannan Srinivasan for valuable comments. SHIBO LI, BAOHONG SUN, and RONALD T. WILCOX*
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